Crypto Might Be “Next-Gen” and “State of The Art”, But Mass Adoption Means Serving Today’s Customers

Crypto is one of the most innovative technologies of our time. This nascent area of innovation has proven to be capable of challenging the traditional monetary system status quo where central banks and large financial institutions run the show. Today, you don’t have to go through the likes of Western Union or Paypal to send money across the world; there are several cryptocurrencies, including BTC and stablecoins like USDT and USDC that can be sent within minutes through reputable crypto exchanges such as XBO.com , Coinbase, Binance and Crypto.com . But despite the value proposition, it is evident that crypto is yet to get the traction it deserves. Some of the most recent statistics indicate there are around 560 million crypto owners globally, this figure is a drop in the ocean compared to the number of people who use banks or other forms of electronic money transfers. So, what exactly does it mean to serve today’s customers? Before answering this question, let’s first highlight some of the reasons why crypto might be the big thing in money and finance. The Future of Money and Finance When Satoshi launched Bitcoin in 2009, the main goal was to introduce a peer-to-peer electronic cash system based on these fundamental principles; decentralization, trustlessness and resistance to censorship. Fast forward to 2025, Bitcoin is not the only crypto in the market, there are more types of digital assets that serving key purposes in the global money exchange and finance system; Access to Global Markets and Cross-Border Transfers One of the reasons crypto has stood out as a state of the art tech is the seamless facilitation of capital transfer without boundaries. Thanks to this technology, a freelancer in Africa can get paid in dollars through stablecoins; this makes it possible to not only receive fast and cheap cross-border payments but also access global markets, starting with the green buck to more sophisticated assets such as tokenized market instruments and commodities. Unlocking Liquidity for Real-World Assets (RWAs) The RWA sector is another crypto niche that is making waves across several markets. Imagine being able to purchase a fraction of a piece of property located in Manhattan or getting access to U.S. treasuries and bonds. That’s the main purpose of RWA’s – unlocking liquidity for such assets by making them more accessible through tokenization. According to a report by Standard Chartered, this sector has grown by 380% over the past 3 years, with projections showing it could eclipse $30 trillion by 2034. Transparency and Censorship-resistance The transparent and censorship -resistant nature of cryptocurrencies like BTC and ETH is a feature that certainly belongs in the future. Instead of pushing for centralized financial institutions to be more transparent on important details such as fees, portfolio allocations and interest rate payments, why not have it all on the blockchain where anyone can audit the operations? What’s more is that crypto transactions on a blockchain like Bitcoin and Ethereum are censorship-resistant; this means no intermediary has the capacity to prevent a crypto owner from sending their funds. What it Means to Serve Today’s Customer For a long time, crypto innovators have been building amazing tech, but with one major caveat – it’s not seamless for the average person to navigate or onboard. Save for a few exchanges like Binance, Coinbase and XBO.com which have hacked the needs of today’s crypto consumer, the rest are still juggling between product-market-fit (PMF) and simplifying their UI/UX experience. But what exactly is the average crypto user looking for? At the core is a simple onboarding process and user experience. I don’t have to understand whether my funds are on Ethereum, Solana, Optimism or Arbitrum, all that most crypto users care for is if they can send and receive funds seamlessly. Luckily, for the exchanges that understand the importance of simplicity, we’ve seen considerate features such as XBO’s mobile app solution which is designed for crypto use on the go. Some of the features that support this type of functionality include a smartphone-optimized trading environment and customizable analytics with intuitive controls. XBO is also leaning into user-focused innovation through its ongoing rollout of its native token by offering benefits like trading discounts, cashback, and staking rewards—making participation in the platform beneficial for everyday users and encouraging full adoption throughout its ecosystem. Serving today’s customers also means providing them with more flexible ways of spending their crypto; Binance and Coinbase, for instance, both feature crypto debit cards as part of their offerings. This allows users to easily spend their digital assets without having to convert back to fiat. As much as may be controversial, it is imperative to acknowledge the fact that traditional payment rails also play a major role in enhancing the experience of crypto users. This calls for crypto innovators to partner or build more solutions that are not only compliant but also cheap and fast. In fact, this is one of the features touted by ‘advanced’ crypto service providers in the market today. Want to purchase crypto through a bank? Fine, a fintech? That also cuts it. Conclusion As mentioned in the introduction, crypto has earned its position in the fourth industrial revolution. But as things stand, the levels of adoption are still wanting; it is now time for stakeholders to focus on making it easier for the average person to acquire, use and sell crypto assets. After all, the technical infrastructure is already set and can support more user-friendly UI/UX without serious upgrades or modifications. However, the fundamentals of crypto (transparency, decentralization and immutability) ought not to be overlooked in the quest of making it ‘simple’. Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

Source: Crypto Daily