Mastercard and Chainlink Partner to Enable Onchain Crypto Purchases for 3B Users

Chainlink has joined forces with payments giant Mastercard to allow the latter’s three billion cardholders to directly purchase cryptocurrencies onchain. This collaboration represents a significant step toward mainstream adoption of digital assets, offering a simple, non-custodial way for users to convert fiat currency into crypto. This integration is powered by a consortium of Web3 infrastructure players. Swapper Finance serves as the platform where the service is accessible, while ZeroHash supplies the backend liquidity and onchain crypto service. Other key contributors include Shift4 Payments and XSwap. The application on Swapper is designed to be non-custodial and leverages account abstraction to enhance usability, ensuring that even those unfamiliar with blockchain can easily navigate the interface. “It was important that this solution was built for everyone, not just for crypto-natives or enthusiasts,” a Chainlink Labs spokesperson said. The user-focused design may help reduce the barriers that have traditionally hindered newcomers from participating in the crypto ecosystem. Mastercard Aims Mass Adoption Mastercard’s move fits into its broader strategy of embracing blockchain technology in a practical and accessible manner. In early 2025, the company partnered with Kraken to issue crypto debit cards across Europe and the UK. It also joined hands with MetaMask to introduce a self-custody crypto card, expanding access for users who prefer to hold their own digital assets. Earlier, in February, Mastercard reported that it had tokenized 30% of all transactions made during 2024—a sign of its increasing reliance on blockchain solutions. The collaboration with Chainlink is particularly significant because it targets everyday users, not just crypto enthusiasts. By simplifying the experience and partnering with trusted intermediaries, Mastercard aims to make crypto purchases feel as seamless as traditional online payments. Crypto Competition Heats Up Mastercard’s primary rival, Visa, has also intensified its crypto involvement. In late 2024, it teamed up with Coinbase to enable instant crypto deposits and withdrawals and launched a Web3-focused digital asset platform. It also invested in BVNK, a stablecoin payment service. Despite the growing competition, the company’s collaboration with Chainlink may prove to be a pivotal move. “There’s no doubt about it—people want to be able to easily connect to the digital assets ecosystem, and vice versa,” said Raj Dhamodharan, Mastercard’s EVP of blockchain and digital assets. As access grows easier, so too may adoption. The post Mastercard and Chainlink Partner to Enable Onchain Crypto Purchases for 3B Users appeared first on TheCoinrise.com .

Source: The Coin Rise