BBVA Pushes Crypto Adoption, Advises 3–7% Portfolio Allocation in Digital Assets

BBVA recommends wealthy clients invest 3-7% of their portfolio in cryptocurrencies. Despite EU regulators’ warnings, BBVA has been active in crypto markets since 2021. Spanish banks, such as BBVA and Santander, are expanding into crypto amid growing demand. BBVA, the second-largest bank in Spain, is encouraging its wealthy customers to invest some of their funds in a digital currency. The bank suggests holding 3-7% of their portfolio in crypto-assets such as Bitcoin . The decision was made as the bank attempts to attract more conventional investors to the emerging cryptocurrency market. Philippe Meyer, the head of digital and blockchain solutions of BBVA Switzerland, affirmed the strategy. According to him, the bank began advising its clients regarding Bitcoin in September last year. This recommendation aligned with the broader efforts to encourage clients to diversify their portfolios by incorporating alternative assets. 3% Crypto Boosts Portfolio Performance Meyer underlined that the results of crypto additions to portfolios were significant, even given minor investments. He commented that adding a combination of only 3% crypto to a diversified portfol… The post BBVA Pushes Crypto Adoption, Advises 3–7% Portfolio Allocation in Digital Assets appeared first on Coin Edition .

Source: Coin Edition