Europe’s Bitcoin Ambitions Grow as Blockchain Group Plans $340M Treasury Boost

Paris-based Blockchain Group is making a strong push into Bitcoin, with plans to raise $340 million to grow its crypto holdings. The move is one of the boldest yet by a European firm, and it signals that institutional interest in Bitcoin isn’t limited to the U.S. Blockchain Group already holds more than $154 million in BTC, but this new raise would more than double its treasury, positioning the company as a key player in the European crypto space. Unsplash The way they’re raising funds sets them apart. Modeled after the At-The-Market (ATM) approach seen in U.S. financial markets, the company will sell shares directly at market prices in controlled tranches. Instead of unloading all the shares at once, they’ll be released gradually based on pricing limits that include the higher of the previous day’s close or the average market price, and capped at 21% of that day’s trading volume. That makes it a flexible, cautious way to fund expansion without shaking up the stock price. It’s not just about holding more Bitcoin, but it’s about treating Bitcoin as a central financial strategy. With that in mind, Blockchain Group has teamed up with TOBAM, a well-known asset manager in France. TOBAM will manage the capital raise and guide the incoming funds into growth-focused plans. This kind of structured, institutional cooperation hasn’t been common in the European crypto scene, but it reflects a growing belief that Bitcoin can be a serious long-term asset, not just a bet on price. You can see similar shifts in consumer-facing markets, too, with crypto now being used in a variety of everyday settings, such as online casinos, where this crypto usage helps to ensure players’ data privacy as well as faster withdrawal speeds of winnings. (Source: https://www.pokerstrategy.com/online-casinos/bitcoin-casinos/ ) Bitcoin is becoming a practical currency option, not just a speculative store of value. When Bitcoin starts popping up in places where people actually spend money, it helps support the idea that it’s something that could stick, and not just a trend for traders. This approach is part of a broader strategic plan laid out by Blockchain Group leadership. Alexandre Laizet, the company’s deputy CEO and head of Bitcoin operations, has been upfront about the direction they’re heading. He sees the ATM raise not just as a way to buy more Bitcoin but as a tool to grow beyond European markets. According to Laizet, the company isn’t chasing the market because it’s focused on results and using Bitcoin as a long-term source of value. Valentin Kosanovic, another executive, echoed that sentiment. He called the move a major leap in the company’s global strategy and stressed their dedication to Bitcoin as a core business driver. That’s a potential signal that Blockchain Group is aiming to build a sustained presence in the space and not just grab headlines or chase short-term gains. The timing of this announcement is interesting, too. Just days before they put it out, the largest corporate holder of Bitcoin, called MicroStrategy , unveiled plans to raise $1 billion to expand its own BTC holdings. While Blockchain Group’s raise is smaller, it carries weight because of what it represents: Europe’s entrance into a field that’s largely been dominated by U.S. players. Strategy currently holds more than 2.7% of the total Bitcoin supply, valued at over $61 billion. Blockchain Group isn’t at that level yet, but this new raise brings them closer to that conversation. Meanwhile, spot Bitcoin ETFs in the U.S. have been seeing net outflows. Over $47 million left those funds on June 6 alone, marking a second straight day of selling. Despite that, firms like Blockchain Group are pressing ahead. They’re not reacting to short-term market dips. They’re acting on what they see as a long-term opportunity. Analysts say this kind of treasury-based accumulation is a bullish sign . It shows that some institutions believe the future of Bitcoin doesn’t rest on day-to-day price swings. After hitting an all-time high of $111,814 on May 22, Bitcoin has been consolidating. Still, many in the industry are pointing to the lack of forced selling or leveraged blowouts as a sign of stability. Blockchain Group’s move fits into that narrative. Rather than panic during a cooldown, they’re buying. And they’re doing it through careful, structured raises that aim to protect their balance sheet while strengthening their position in crypto. Unsplash While a lot of attention still focuses on North America, Europe is starting to play catch-up. And if Blockchain Group’s strategy pays off, it could mark a turning point. The company is putting itself in a position not just to grow, but to lead. Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

Source: Crypto Daily