Brazil’s Méliuz Commits to Bitcoin Treasury Strategy with $28.4M Acquisition

Brazilian fintech firm Méliuz has announced that it has become the country’s first Bitcoin treasury company, by acquiring $28.4 million in Bitcoin as part of a long-term corporate strategy to integrate the cryptocurrency into its financial operations. Méliuz – Brazil’s First Bitcoin Treasury Firm? The strategic move to acquire $28.4 million worth of Bitcoin was confirmed by Méliuz chairman Israel Salmen on X, marking a strategic shift in the firm’s financial operations as it integrates cryptocurrency into its core treasury model. Announcing the acquisition, Salmen described it as a “historic day” for both Méliuz and Brazil’s financial sector. He revealed that shareholders had approved, with a significant majority, the company’s transition into a Bitcoin-focused treasury firm listed in Brazil . Expanding Bitcoin Holdings The recent purchase saw Méliuz acquire 274.52 Bitcoin at an average price of $103,604, bringing its total Bitcoin reserves to 320.2 BTC, with an average acquisition cost of $101,703.80. The latest transaction builds on the company’s initial Bitcoin acquisition of 45.73 BTC in early March. At current market prices, Méliuz’s Bitcoin holdings now exceed $33 million, with data from CoinMarketCap placing Bitcoin at $104,012 at the time of reporting. However, despite Méliuz’s leadership claim in Brazil, regional figures show that e-commerce platform MercadoLibre currently holds a larger Bitcoin treasury in Latin America – 570 Bitcoin valued at approximately $59.2 million, following its most recent purchase of 157.7 BTC in March. Strategic Treasury Model Earlier this month, Méliuz clarified its Bitcoin strategy, stating that it intends to accumulate the asset in an “accretive way” for shareholders through various financial instruments. Rather than treating Bitcoin as a hedge against inflation or currency depreciation, the firm has integrated it into its broader business strategy, with the goal of increasing Bitcoin per share for investors. Salmen noted in his announcement, “Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil.” This treasury strategy mirrors the playbook of U.S.-based MicroStrategy, the largest corporate Bitcoin holder globally. Salmen recently met with Michael Saylor, co-founder of MicroStrategy, to celebrate Méliuz’s crypto-focused direction, crediting Saylor for “paving the way” for corporate Bitcoin adoption. Market Response and Industry Standing Méliuz (CASH3.SA) has experienced a surge in stock performance since its initial Bitcoin announcement on March 6. The stock has risen by over 117% since then, based on Google Finance data, propelling the company’s market capitalization to 727.9 million Brazilian real, or roughly $128 million. The fintech firm has also been strengthening its presence in the crypto ecosystem by joining Bitcoin For Corporations as an executive member. The platform announced the development on X, praising Méliuz for “transforming Brazil’s fintech landscape” and integrating Bitcoin into its treasury strategy as part of its long-term vision in a fast-evolving financial world. Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

Source: Crypto Daily