April 22, 2025

Trump Media Joins Forces with Crypto.com to Launch ETFs and Digital Asset Products

2 min read

Trump Media and Technology Group (TMTG), the parent company behind the conservative social platform Truth Social, is diving headfirst into the world of finance and digital assets. In a major development, the company has signed agreements with Crypto.com and Yorkville America Digital to introduce a suite of exchange-traded products—including ETFs linked to Bitcoin and the Cronos token. Expanding into Fintech with Truth.Fi The move marks a strategic expansion for TMTG, which earlier this year launched its fintech division, Truth.Fi. The new entity aims to invest up to $250 million in ETFs and separately managed accounts (SMAs), targeting sectors such as digital assets and core American industries like energy. “This agreement is a major step forward in diversifying TMTG into financial services and digital assets,” said CEO and Chairman Devin Nunes. He added that the company’s goal is to create investment products “for investors who believe both the American economy and digital assets are poised for tremendous growth.” Global Ambitions and Regulatory Pathways The ETFs, once they receive the necessary regulatory approvals, are set to roll out later this year across North America, Europe, and Asia via existing brokerages and platforms. Foris Capital US LLC, Crypto.com’s registered broker-dealer, will handle distribution. These developments come after Trump Media revealed a non-binding agreement with Crypto.com in March. In addition to ETFs, the company plans to introduce Truth.Fi-branded SMAs, although further details are still under wraps. Crypto.com’s Role in Bridging TradFi and Crypto Crypto.com’s involvement is key to the project’s execution and credibility. CEO Kris Marszalek called the partnership “a testament” to the platform’s ability to connect traditional finance with the crypto world. “It’s a win for Trump Media, Crypto.com, CRO, and Yorkville America Digital,” Marszalek stated, signaling confidence in the upcoming product lineup and its global distribution potential. Troy Rillo, CEO of Yorkville America Digital, added, “Finalizing our agreement with Trump Media and Crypto.com for our ETF launch is a significant milestone as we work to bring to market new products that align with the America-First focus of our firm.” Future Roadmap: Cronos ETF and Stablecoin Looking ahead, Crypto.com has ambitious plans for the remainder of 2025. A spot ETF for Cronos (CRO) is scheduled for application submission in Q4 2025. In parallel, the company is also preparing to launch a stablecoin by Q3. While full details are still unknown, the stablecoin is expected to improve cross-border payments, DeFi usage, and on-platform transactions. Additionally, brokerage giant Charles Schwab has been appointed custodian for the $250 million fund set aside by Trump Media, further reinforcing institutional backing behind the effort. With this partnership, Trump Media is positioning itself at the intersection of conservative finance and crypto innovation—an area likely to attract both political and investor interest in equal measure.

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