RECRD, Shemaroo team up to bring Bollywood to blockchain amid SocialFi traction

RECRD, a SocialFi platform, and Indian media company Shemaroo Entertainment have partnered to bring Bollywood films and music to the blockchain. The partnership will bring Bollywood films like Jab We Met, Khakee, and Golmaal Returns on the blockchain as digital collectibles. SocialFi growth amid the NFT market slowdown has given traction to new partnerships. Bollywood

Source: Cryptopolitan